About Us

Käufer is a German word which along with Merry means Happy Shopper.

Merry Käufer was founded after years of updating friends and family with latest fashion trends and consulting them with ‘what(s)’, ‘When(s)’ and ‘How(s)’ of dressing up.

Some of our friends wanted to change their style of dressing, but they didn’t know how. They would try new stores in the mall, but still fail to achieve their style goal. Either they’d walk out empty-handed, blindly adopt new fashion trend or walk out with the same type of clothes that were in their closets already.

There's no one place to become more confident in your personal style.

Magazines aren't personalized.
Sales associates are too pushy.
Friends don't have the expertise.
Traditional stylists are too expensive.

Merry Käufer is changing all that. We help people like our friends, who need some professional fashion advice and don’t know where to turn.

Ria Dixit showed her interest in fashion when she was 11 and has not been able to shake the bug since. After completing her graduation in Business Studies from Shaheed Sukhdev College of Business Studies, University of Delhi, she felt the urge to pursue her hobby of finding new ways to style her garments and helping her friends overcome their everyday fashion woes, as her career.

She founded Merry Käufer to help people discover and explore their style through a truly client-focused styling experience. She wanted to bring celebrity styling experience to people under their budget. When not working Ria will be seen with tons of shopping bags in her arms or tasting food at a new restaurant in town.

Vaibhav has always been a part of Media, Entertainment and Advertising industry. He comes with over 12 Years of rich experience in establishing marketing strategies and business development for new projects.

This developed his interest in Merry Käufer to co-create the concept initiated by Ria. He was a National Manager for Media Accounts at TATA Communications and played significant role in increasing the revenue multifold within just 3 years. Before this, he supported One97 Communications (parent co. of PayTM) and Coolpalz to establish their projects in India and Middle East.

Vaibhav is a Post Graduate from IMT Ghaziabad and also Certified in Strategic Decision Making from enParadigm (led by IIM-A alumni). He is a firm believer in positive attitude and is full of energy whenever you meet him. When not working Vaibhav will be seen with family and friends socialising or partying.

She only figured her love for fashion when her addiction for fashion magazines would translate during dressing up her roommates for various events during graduation.
This encouraged Shraysi to pursue Fashion styling and Image Design from Pearl Academy of Fashion and she only thanks God for wiring that idea in her head then.
Styling people gives her immense satisfaction and joy. "Being able to help someone feel confident and make that "first impression" is a great feel good factor."
Shraysi doesn't believe in blindly following trends. "What is style if you don't add your aesthetic and sensibility to it." If not working you'd find her upcycling old clothes and creating something absolutely in vogue(in trend).

Ridhima Gupta has always been keen on observing trends and putting them together. She believes in styling lives. She has pursued her Masters in Fashion Styling from Pearl Academy of Fashion and successfully completed a styling project in Milan. She sees everything through a fashion eye.

Some of her major accomplishments includes styling for an advertisement for facebook, aviva life insurance, working on commercial ads for meena bazaar, creating lookbooks for various designers, handling various fashion shows backstage, visual merchandising for auto expo and much more. She has a good experience of handling clients and enjoys personal styling out of all.

She believes that every piece in wardrobe can be styled in different manner and nothing goes waste. Her forte is breaking down a look and then creating a whole new look. She also likes to write about fashion and runs a blog. For her every figure is perfect if styled perfectly. When not styling she will be seen spending quality time with her family.

Spending her weekends shopping for someone or herself is her idea of fun . Sanya has proudly made fashion her priority for years now. She decided to make it her career choice and did her Post Graduation in Fashion Styling And Image Design from Pearl Academy of Fashion . As soon as she stepped into the campus, she instantly knew it was the place for her.

She is finally happy to be at Merry Käufer, where every individual shares one passion: Styling! Her love for clothes always perplexes some and awes others. Her dream in life is to own clothes for every possible mood swing she has. So clearly if not working, you will find her shopping, or reading blogs.

Having worked with the website for over an year has been something Harshita feels proud of and hope for it to reach new heights. Her favourite things in the world are travelling and photography.

When not shooting portraits, she will be somewhere in the Himalayas, chilling with the locals staying true to her hippie sense of style.

Ayush, a believer of the possibilities in impossible situations.

The developer behind Merry Kaufer's virtual world. He is a responsive team worker who is often put on the edge by his team, and as always he finds the right solution by transforming their ideas into something that didn’t even exist.
His proactive efforts has put our website in trend so our users have the best impression of the brand online.

Blessed to be able to do what he loves i.e. developing websites for quite a while now has helped him in developing his own style which can be seen in his work. A food junkie and a movie buff at heart, when he is not coding, he can be found exploring new delicacies with his friends in the hearts of Delhi.